Product/Service
1) What are the key features of the product?
Thin, durable, reliable, for a better health.

2) What are the key benefits?
Provide high satisfaction, and also it prevents from getting infected by transmitted disease.

3) How is the product different from its competition (if at all)?
Even though it’s thin but it cannot break apart, or even a hole on the product during usage.

4) Which benefits are exclusive? Which are better? (these are USPs) Examples: More economical, faster, more convenient, more reliable, more variety, guaranteed, better service, etc.
More reliable, and it’s guaranteed.

5) Which USP is most important?
It’s reliable and prevents from disease.

6) If the product/service is not different from its competition, which benefit could be stressed that has not been stressed by the competition?
It comes in various types and provides to individual satisfaction.

7) What are the applications of this product/service?
Just use it, It’s reliable and guaranteed.

8) What problem does it solve for the buyer?
To have a better lifestyle with a better health and highly prevented from transmitted disease (STDs) such as Chlamydia, HIV, AIDS, Gonorrhea, Herpes Genitals, Genital Warts, and Syphilis.

9) How is the product positioned against the competition?
As the product is concerned Health safety comes first with this, the product is positioned in a manner where the condom is thin, reliable, durable, which give full satisfaction and it’s guaranteed that it is reliable and durable

Target Audience
1) Who will buy the product?
Adult (Men’s), age group from 21 and above.

2) What is the character of the buyer?
Having precautions thoughts from being infected by disease. Wanting to have a full satisfaction with a healthy lifestyle.

3) What will motivate them to buy this product?
To have full satisfaction with a healthy lifestyle, to have safe sex, Cheaper in price, Convenient to get it from stores (pharmacies, drugstore, petrol station, 7-eleven).

4) What TV channel/s would this ad appear on?
Astro – Movie package ( Astro Kirana, HBO, Cinemax, STAR Movies), Sports package (Astro Super Sport, ESPN, STAR Sports, The Golf Channel, Eurosport)

You are given a task by your producer to create a VCD movie trailer. The trailer must distill the best moments without producing any spoilers. Pay attention to music or soundtracks, text, and editing. You may extract and use any footages or scenes from the movie. The trailer must be more than 2 minutes but not more than 3 minutes. It must be appealing as this trailer is target to promote the movie as well as the actor and actresses that stars in the movie.

Work Task: Individual project
Size: 352px X 288px (PAL VCD resolution)
Duration: 120 - 180 Seconds
Frame Rate: 25 fps
Elements: Trailer’s element
Objectives: 1. To develop editing skills and integrate with other supportive elements (audio/text/composition)
2. To make sure that all the information connects to the audience + interesting + sells
Software: Anything goes as long you deliver